The birth of SOL Group in 1995 providently coincided with the advent of mobile telephony in East Africa. As a natural progression from being a chain of retail stores, selling mobile phones and accessories in East Africa, SOL Group of Companies is a professionally managed conglomerate with diverse interests in different businesses. The group currently has more then 50 companies in more then 18 countries.

SOL General Trading is the most Emerging Unit of SOL Group. The Company is built on a strong foundation of mutual trust and respect. The Company prides on its quality Products and consistent level of service. A company that is always willing to go an extra mile and put a little extra effort in order to deliver complete customer satisfaction.

Currently SOL General Trading has Eleven Retail Outlets in UAE, (Four in Bur Dubai, Two in Deira Dubai, One in Karama, One in Jebel Ali, one in Sharjah and Two in Abu Dhabi. Company is keeping up with dynamic retail outlets and is also planning to open more outlets to cover all the Emirates of the UAE and the GCC countries as well.
SOL selects products under its own brand according to needs and demand of the customer. Careful selection of ISO 9001-9002 CERTIFIED companies, inspected by SGS and intensive testing left no room for any fault in the sol brand products. This is how sol assured herself before selling its products in the market through highly trained sales staff to achieve a goal of 100% customer satisfaction. All SOL Brand products come with Two years warranty and one year Insurance.

Our Mission

      To provide our customers the best and the latest digital and electronic communication equipments at reasonable price accompanied with excellent customer service with a SMILE.